The Evolution of Social Media Strategy
A decade ago, I wasn’t so sure that social media would become a real career…at least not given the traditional career path I had taken. When I did start to hear about it as a job, I thought it would be short lived because it seemed so strange – why would you need anyone to post something about what you were doing or thinking online, and more so, why would anyone care to listen?! ….little did I anticipate how dependent we would all become on social media, the enabling power of technology to provide access whenever and however we wanted, and the complete bombardment of platforms available for us to use…so now, it makes complete sense…how else could we possibly keep up! I know because I have multiple platforms and various business and the diversity causes me to spread across all sort of methods of communication and it fascinates me! It even has forced me to find my own voice again and thought me to trust that rather than worry about keeping up with the algorithms or ad words or whatever promotion is changing in real time. It’s amazing that one can be fully empowered to launch a business completely on a platform (although I don’t advise that), but yes, it can happen. There is definitely an art and a science to using social media to effectively communicate your message and today’s episode is dedicated all to it. My friend and communication superstar, Alyson Shane, joins us on the show today to talk all about the ins and outs of communication and social platforms. It’s amazing that she’s been in the game so long, like one of the early adopter of blogging and to hear her story about her life and what lead her to it at such an early age is truly incredible and to see what she has made of it is even more remarkable. Enjoy today’s practical and enlightening episode and let me know when you start your blog too ?
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Here’s a little more about Alyson:
Alyson Shane is a writer and business owner from Winnipeg with 17 years’ experience publishing content online. She owns two companies: a digital marketing company called Starling Social, and a start-up that automates social media promotion for events called HeyAlfa. A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year. When not volunteering or working, you can typically find her gardening, riding her bike, or hammering away at her laptop over a pint of local craft beer.
Dr. Andrea Kraj